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Home » Food

Loki Charms Are Here And No, We’re Not Just Badly Describing Tom Hiddleston

By Rebecca Swanner | June 7, 2021 | Updated on July 18, 2024 | 1 Comment
This post may contain affiliate links that we collect a share of sales from. Click here for more details.
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Loki Charms - Pin

We’ve always had a soft spot for Loki, the fashionable mischief maker out to throw a wrench into Thor’s plans. Because, troublesome as the rogue might be, Loki can also be profoundly charming.

Which, undoubtedly, is why Disney has collaborated with General Mills to release Loki Charms. Well, that, and money.

Loki Charms
Photo Credit: @cereallife

When it comes to profitable product tie-ins, there’s almost no one that does it better than the House of Mouse.

From Baby Yoda everything (and we really do mean everything) to the Marvel-themed kitchen collection, Disney has the formula down.

Thoughts about late-stage capitalism aside, we actually want Loki Charms. They’re punny, they’re full of sugar, and while the cereal box doesn’t feature Tom Hiddleston’s mug, it does feature an animated version of Loki wearing his Horned Helmet who looks like he just finished about four boxes.

https://giphy.com/gifs/loki-danisnotonfire-the-avengers-uBmTfTxCL5CHS

 

You can find boxes of Lucky Charms — er, Loki Charms — this coming Wednesday, June 9 by heading to MischievouslyDelicious.com, provided you can spell that properly. We couldn’t, so we ended up on some site that does “Fliwer Delivery.” You’re welcome, Mom!

June 9th is coincidentally the same day that Loki starts streaming on Disney Plus.

View this post on Instagram

A post shared by Lucky Charms (@luckycharms)

 

From what we can tell (and read), the flavor and marshmallows are the same and includes the usual hearts, stars, horseshoes, unicorns, balloons, clovers, rainbows, and moons. There’s only one catch. You expected that with Loki, right?

General Mills only produced 3500 boxes of Loki Charms.

If you can’t get your hands on a box, you could pick up a Loki Charms t-shirt. The original design was created by Bamboota, who will hopefully release the design in her RedBubble store. In the meantime, here’s this one.

Loki Charms - Bamboota Design
Illustration Credit: Bamboota

 

But, let’s be honest, this’ll all be of us Wednesday morning.

Me on my way to the store to get Loki Charms: pic.twitter.com/R4JOTA5Jit

— Buddie Buzz 🐝✨💚 (@ZenonKarr) June 7, 2021

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Rebecca Swanner
Rebecca Swanner
Founder + Editor-in-Chief at Let's Eat Cake
Pleased to meet you. I'm the founder and Editor-in-Chief of Let's Eat Cake: The world's first smart, funny lifestyle site for women.

I've written or worked for a wide range of lifestyle sites and magazines, including Billboard, Nylon, Parade, Men's Journal, Us Weekly, Stuff, Blender, Beachbody, Alternative Press, Electronic Gaming Monthly, and more. See more on my LinkedIn.

On the baking side of things, I've run my own baking company and competed on Cupcake Wars, so hit me up with your baking questions! I respond fastest on Instagram where you can find me @letseatcakeblog

Want to know more? Here's my full bio.
Rebecca Swanner
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As an Amazon Associate we earn from qualifying purchases. This post may contain affiliate links from Amazon and other sites that we collect a share of sales from.
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Comments

  1. AvatarJules says

    November 11, 2023 at 5:57 pm

    I live in Australia- where can I get a box of Loki Lucky Charms?

    Reply

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