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Home » Food + Drink » Food News and Trends

The Taco Bell Subscription Is Already Making 2022 a Winning Year

By Hannah Rex | January 11, 2022 | Leave a Comment
This post may contain affiliate links that we collect a share of sales from. Click here for more details.
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Taco Bell Subscription - crunchy taco with cinnamon twists
Taco Bell Subscription
Taco Bell Subscription - doritos locos taco

If your New Year’s resolutions involve eating more tacos, then you’re in luck. And not just because they’re tasty. Taco Bell just launched their first-ever subscription service with the Taco Lover’s Pass. Or as we like to call it, “an easy excuse to end our resolution to cook at home more often.”

Here are all the details on what the Taco Lover’s Pass is, and everything that’s included with the Taco Bell subscription. Hopefully some Tums are involved.

Taco Bell Subscription - crunchy tacos
Photo Credit: Taco Bell

What Is the Taco Bell Taco Lover’s Pass?

For just $10 a month, you get one free taco a day, for 30 consecutive days. There are seven tacos available in this subscription:

  • Crunchy Taco
  • Crunchy Taco Supreme
  • Soft Taco
  • Soft Taco Supreme
  • Spicy Potato Soft Taco
  • Doritos Locos Tacos
  • Doritos Locos Tacos Supreme

The only “catch” is that you have to be a Taco Bell Rewards member with the Taco Bell app. Once you buy the subscription, a new section in the app is unlocked where you can redeem the free tacos.

Call us a salmon, because we’re sold hook, line, and burrito. Oh, wait, those aren’t included.

 

Is it worth it?

If Taco Bell is the first location that Google Maps suggests when you walk out of the house, then yes, the Taco Bell subscription is probably worth it.

If you can’t remember the last time you pulled through a Taco Bell and get gassy just thinking about their menu, may we suggest an article about Trader Joe’s instead?

The cheapest taco on the Taco Lover’s pass is $1.00 (that’s the Spicy Potato Taco), so you would need to get 10 of those in a month to break even.

If you want to splurge at get the more expensive Doritos Locos Tacos Supreme at $2.69, you would only need to get four of those to make the subscription worth it.

Taco Bell Subscription - doritos locos taco
Photo Credit: @tacobell

What else do I need to know about the Taco Bell subscription?

Make sure you don’t abuse it before going on a long car ride? Otherwise, that’s it! It’s a simple new option that Taco Bell hopes will drum up some business, ideally at times other than 2AM on the way home from the bar.

And if you’re wondering how on Earth Taco Bell expects to make a profit off of this – after all, eating 10 tacos a month sounds easier than binge watching the new season of Cheer – there are some brains behind this new deal.

Taco Bell Subscription - crunchy taco with cinnamon twists

The implied assumption is that someone will pair their free taco with another purchase, be that a soft drink, those deceptively good Cinnamon Twists, or another taco.

That doesn’t mean this is any less of a good deal. But when your bank asks if your credit card got stolen due to an increase of purchases at Taco Bell, you’ll know how to respond.

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Hannah Rex
Hannah Rex
Hannah Rex is Let’s Eat Cake’s Executive Editor. She has a background in journalism, content marketing, and SEO writing. She currently covers entertainment news, food news and trends, pop culture trends, and more. In addition to Let’s Eat Cake, she has written for companies including Beachbody, FitPlan, Soothe, and Her Campus. She also manages Let’s Eat Cake’s Instagram and weekly newsletters.

When not sitting behind a computer writing and editing, she’s an avid runner and yogi with an RYT 200 certification. Follow her on Instagram @hannah_rex and LinkedIn.
Hannah Rex
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As an Amazon Associate we earn from qualifying purchases. This post may contain affiliate links from Amazon and other sites that we collect a share of sales from.
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